Notes from Burlingame Interview by Kraar
Kraar noted that his basic goal was to ""illuminate the new GE"" and in this connection asked why International sales have been going up twice as fast as domestic.
Burlingame responded with:
A discussion of the international market opportunity and the fact that it was growing faster and was bigger than the U. S. Specific examples include Japan, with references to factors such as the impact of worldwide communications, on expectations, the more sophisticated economic education of technocracies in other countries, a greater willingness to borrow by others and a willingness to lend by international banking institutions, and the general relaxation of various restraints on international trade. Peculiar to GE within that environment, is GE's diversity of products and the match with the needs of other countries at almost any stage of their development: resource development, infra-structure, transportation, self-defense, industrialization and consumer expectations, The cultural transformation of GE, from an organization
oriented to the domestic marketplace, absorbing the interests and capabilities of GE domestic management, who treated